Big news: Advanced Contextual is now part of Azerion.
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When we started AC, we believed advertisers needed more transparent, performant alternatives to black-box targeting and outdated contextual taxonomies. That belief has only grown stronger.
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What makes AC different is our foundation:
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True page-level contextual analysis across 3.5B pages and 125K sites
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Unique topic/keyword analysis so we define the right audience
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Unique article page level only segments to find the right content
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High attention scores
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Transparency down to the URL level so brands have confidence in how their segment audience is defined
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We’ve spent years building solutions that help advertisers replace lost signal in platforms like Meta — and drive real outcomes.
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Now, with Azerion, we can take that work global. They bring the scale, salesforce, and infrastructure to put our tech to work at a whole new level.
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The team and I are thrilled to become part of the Azerion team and leverage what we have throughout the company.
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Custom Audiences
Our competitors rely on taxonomies. We don’t filter your ads through a cookie-cutter list of content categories — you know, putting a sneaker ad on a sports article. We create a custom list of pages and IDs for you to target based on specific keywords that already resonate with your buyers. You get to target high-intent audiences in unexpected and cost-effective places.
Why We Do It
Brands and agencies shouldn’t have to shoulder higher costs due to privacy changes, and consumers shouldn’t have to fork over private information to keep the open web afloat. Using contextual signals — what people are reading, not who they are — brands achieve efficient marketing performance, and consumer privacy remains protected.